The ‘Ding Zhen’ Effect – TikTok Influencer Marketing for Chinese Travellers
Who is Ding Zhen, the biggest Chinese social media influencer of 2020? Learn more about KOL marketing in China and how it may affect your business.
Valentine’s Day in August? We Explore Qixi, Chinese Valentine’s Day
What do a fairy goddess, an ox and a magpie have to do with love? In Chinese culture, plenty! They are all essential components of the legend behind Qixi Festival, commonly known as Chinese Valentine’s Day.
Why Retailers Love 520 Day
Learn about 5/20 Day, a Chinese celebration of love similar to Valentine's Day celebrated each May that is a popular time for brands to launch new products and promotions.
Are You Ready for “National Day Golden Week”?
National Day Golden Week is a time when many Chinese people travel. Here is how you can leverage this holiday to drive traffic to your business.
Vancouver Embraces the Dragon Boat Festival
Paddles up! The Rio Tinto Alcan Dragon Boat Festival takes place in Vancouver this year from June 20-22 on the waters of False Creek. Originally created for Expo ’86, the festival has grown into a huge celebration of sport and culture.
In Photos: Downtown Bhangra at the City of Bhangra Festival
This year marked the 10th Anniversary of the City of Bhangra Festival in Vancouver. From May 29th-June 7th, thousands of people came to the festival’s many events around the city to celebrate and, being lovers of bhangra ourselves, LAT Multilingual decided to explore this dynamic festival. We captured some moments of #bhangralove from its concluding Downtown Bhangra celebration on June 7th.
