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3 Tips for Multilingual Social Media

Laura McLeod2022-09-08T20:52:20-07:00May 22nd, 2014|Cultural Marketing, Multilingual Social Media|

If you're trying to reach audiences with multiple linguistic and cultural backgrounds, be sure to consider your social media strategy. Not only will you want to translate it, but you'll also want to localize and adapt it for your target audiences.

How to Build a Chinese Website, with Text, Images & Search Engine Optimization (SEO)

Laura McLeod2022-09-08T20:52:20-07:00April 28th, 2014|Cultural Marketing, Website Translation & Localization|

The most important thing for North American companies that want to promote their business in China is to create a website in Chinese that matches the reading habits of Chinese people. Want to know the secrets to a great website designed for about 600 million Chinese users? The expert advice below is sure to help and offer inspiration.

CEO Blog – Speak their language – Reach their heart

Laura McLeod2022-09-08T20:52:21-07:00April 17th, 2014|Cultural Marketing, Multiculturalism|

Purchasing decisions are emotional. Marketers know that to sell you a luxury item, they need to appeal to your heart, not your head. Advertisements that effectively bypass our rational sensors (through product positioning, engaging music, cute children, cuddly animals) and go straight to the heart are most successful.

The Low Hanging Fruit: Growing Local Sales with a Global Mindset

Laura McLeod2022-09-08T20:52:22-07:00February 13th, 2014|Cultural Marketing|

So you're ready to expand into new markets? Have you maximized growth opportunities here in North America?

From Our CEO: Multicultural Marketing or The Art of Engagement

Laura McLeod2022-09-08T20:52:23-07:00January 30th, 2014|Cultural Marketing|

In communities like Brampton and Markham in Greater Toronto, or Richmond and Surrey in Vancouver’s Lower Mainland, there are enough customers and employers who speak specific non-official languages to allow immigrants to earn a living in their native language. In today’s highly competitive marketplace, if you’re a B2B company, it makes sense to engage with these businesses in their own language - that's multicultural marketing.

Selling Products to the Chinese Market on Taobao

Laura McLeod2022-09-08T20:52:24-07:00January 2nd, 2014|Cultural Marketing, E-commerce|

Learn how to create an account on popular Chinese e-commerce site Taobao so you can sell products to the Chinese market.

From our CEO – Cultural Diversity and the Marketplace

Laura McLeod2022-09-08T20:52:25-07:00December 5th, 2013|Cultural Marketing|

Canadian cities are increasingly diverse. By 2031, 78% of Toronto's population will be either foreign-born or born in Canada from immigrant parents. In Vancouver, over 70%. Diversity in the workplace has been a popular theme for many years, but the next step for companies to differentiate themselves will be to connect with our cities’ growing Chinese, Indian, Filipino and Hispanic populations. LAT President Lise Alain reflects on the need for cultural diversity in marketing.