The USA – More Spanish Than Spain
From “All-American” to “Hola América”: The United States has now [...]
Improve your digital branding in 5 easy steps
The best digital branding practices connect the consumer’s experiences by understanding the customer’s journey, knowing which paths they’ll take and what value you can deliver along the way. Aligning your digital branding strategy with your customers’ path to purchase is crucial. [...]
Introduction to Image-based Social Media Platforms
It’s clear from the influx of image-sharing social media platforms [...]
Getting the Chinese Vote: A Politician’s Guide to Building Relationships
The number of immigrants in Canada is growing at breathtaking [...]
Three Tips to Help Position Your Brand on the Chinese Market
First published on November 5, 2014 by Lesley Ning [...]
LAT at 15: A Graphic Designer’s Perspective
Sometimes it's hard to believe our company is already celebrating its 15th anniversary! From starting out in 1999 as L.A. Translations & Design, to becoming LAT Multilingual Translation & Marketing in 2013, there's been a lot of change, yet a lot of continuity. Few people know this better than graphic designer Pascal Bouchard, who has been working with LAT since he designed our first logo. We asked Pascal to reflect on his time with LAT, and here's what he had to say:
Canada’s Anti-Spam Law (CASL): Adapting Your Communications Strategy
This is Part 2 of a two-part series on the [...]
Canada’s Anti-Spam Law (CASL): What Your Business Needs to Know
On July 1st, 2014, the Canadian Anti-Spam Law (CASL) will be coming into effect. The new regulations, which will be the toughest in the world, prevent the sending of unsolicited commercial electronic messages (CEMs) and the unauthorized installation of computer software on an individual’s computer. This means that businesses will need to adapt their communications strategy to ensure that they are CASL compliant. Here’s a basic overview of the law, as it pertains to CEMS, to help you get started:
In Photos: Multicultural Marketing Breakfast Seminar
LAT's Marketing Team hosted our first Multicultural Marketing Breakfast Seminar in Vancouver on May 20th, 2014. Our speakers talked about the importance of adapting your company's marketing message to the diverse communities in your local markets.
