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Marketing to a Multicultural Marketplace

Laura McLeod2022-10-04T12:07:29-07:00November 21st, 2019|Cultural Marketing, Multiculturalism|

In diverse markets such as Vancouver, Calgary, Toronto and Montreal, reaching customers effectively requires a deep understanding of each demographic: their most popular media, cultural preferences, important dates and celebrations, community events, trending topics, and more.

The Importance of Diversity in Advertising

Laura McLeod2022-09-08T20:51:54-07:00October 28th, 2019|Cultural Marketing, Multiculturalism|

Diversity isn't about checking off a box showing you have a woman or a person of colour in your ad — it's about authentically connecting with your audiences.

Break into the Chinese Market with QR Codes: Our Top 3 Tips

Laura McLeod2023-02-24T12:13:29-08:00December 13th, 2018|Chinese Social Media, Cultural Marketing, Multiculturalism, Multilingual Social Media|

Promoting your products and services in China can be quite a challenge due to language and cultural barriers. QR codes can help you build that bridge. Let us show you how.

Marketing with WeChat Moments

Laura McLeod2023-02-24T12:08:55-08:00November 16th, 2018|Chinese Social Media, Cultural Marketing, Multiculturalism|

WeChat has been the No.1 app in China for a long time and it is crucial to utilize it to your advantage. This article will teach you how to navigate WeChat "Moments", the social-networking platform on WeChat, with a step-by-step tutorial and a video guide.

Alibaba’s Alipay Mini Program

Laura McLeod2022-09-08T20:51:57-07:00October 15th, 2018|Chinese Marketing, Cultural Marketing, E-commerce|

On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?

Understanding Canada’s Bilingual Language Laws

Laura McLeod2022-10-04T12:08:57-07:00July 19th, 2018|Cultural Marketing|

When setting up a business in Quebec, it's important that you understand all the regulations your business must comply with. Check out this helpful summary of everything you need to know.

Delivering Exceptional Customer Service to Chinese Tourists

Laura McLeod2022-09-08T20:51:59-07:00June 19th, 2018|Cultural Marketing, Multiculturalism, Travel & Tourism|

Many businesses are focused exclusively on reaching and engaging with Chinese tourists online. However, it's more important than ever to not just reach, but also properly welcome Chinese tourists with effective customer service, as good reviews equal good business.

How Asian & Canadian Millennials Have the Potential to Change Canadian Tourism

Laura McLeod2022-10-04T12:09:49-07:00February 16th, 2018|Cultural Marketing, Travel & Tourism, Trends in Tourism Marketing|

We interviewed Dr. Eva Busza and Yushu Zhu of the Asia Pacific Foundation Canada, on their findings from the recent National Opinion Poll, and how these could impact Canadian tourism and business.