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WeChat Channels: A great tool for marketers

Xinyue Guan2023-02-24T12:11:33-08:00July 26th, 2022|Chinese Marketing, Chinese Social Media|

WeChat is a well-known instant messaging and social media app, but did you know about Channels? Adding this feature to an official WeChat account allows brands to promote video ads and target audiences like never before.

Understanding Chinese Social Media Channels

Deepa Jatania2022-07-08T09:08:05-07:00July 8th, 2022|Chinese Marketing, Chinese Social Media|

As a business owner, you often might be thinking how to advertise my products to Chinese community? “If you want to attract Chinese audience to your business, you ought to use Chinese social media channels.”

Beyond Bilingual – Marketing to Canada’s Chinese Community

Chris Keam2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.

RED (Xiaohongshu) quickly emerged as one of the most important platforms for Chinese Social Media Marketing

Xinyue Guan2022-10-07T07:52:42-07:00April 22nd, 2022|Chinese Marketing, Chinese Social Media, Inclusion & Diversity, Multiculturalism, Multilingual Social Media|

Last week, Lemaire, an upscale fashion brand created by former [...]

The History behind Gifting Red Envelopes during Chinese New Year

Chris Keam2025-01-13T08:18:01-08:00December 29th, 2021|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?

Preparing for Chinese tourists in Canada post-COVID-19

Chris Keam2022-09-08T20:51:47-07:00November 24th, 2021|Chinese Marketing, Chinese Social Media, Cultural Marketing, Travel & Tourism|

Canada will soon be expanding their list of accepted vaccines for inbound travel to include the Chinese Sinopharm and Sinovac. What does this big step towards reopening international travel to Chinese tourists mean for your business?

Reaching Chinese Customers in Canada: Here Are Some Examples from Well-known Brands

Camelia Liu2023-02-24T12:12:35-08:00March 11th, 2021|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy, Multilingual Social Media|

You don't always need a WeChat account to reach Chinese audiences in Canada. Here are 4 examples from well-known brands, including PPC ads on Google/Facebook.