RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.
RED is ideal for brand awareness and increasing sales with Chinese residents here in Canada. With user-generated content, you can help your brand build trust. Furthermore, the app’s focus on retail and experience sharing is an excellent match for luxury brands.
Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.
The landscape of social media marketing is constantly evolving, and [...]
Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.
Canada continues to attract a significant number of Chinese students. The country's reputation for high-quality education, diverse course offerings, and a history of hosting international students has made it a preferred destination. We’ve explored the factors that attract Chinese students to Canadian institutions, the challenges they may face, and the overall impressions they have about Canadian education.
Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.
Chinese international students are searching for information. Is your institution easy to find? Are students finding the information they are searching for?
It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?
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