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Connect with Chinese Canadian customers during Mid-Autumn Festival

Chris Keam2024-09-16T10:47:30-07:00September 16th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Marking the end of the autumn harvest, this Chinese holiday is usually celebrated with family gatherings, lanterns and mooncakes. Our Chinese Marketing experts provide their advice on how to leverage this day to strengthen relationships with your clientele.

Win Over Chinese Consumers in North America with RED [The Little Red Book]

Deepa Jatania2024-04-05T06:12:50-07:00March 26th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media|

The landscape of social media marketing is constantly evolving, and [...]

Thinking of marketing to Chinese consumers this Lunar New Year?

Colleen Webber2024-01-18T08:59:07-08:00January 18th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.

Looking to Reach Chinese Customers? You Need to Know About Singles’ Day!

Leah Levy2023-11-08T12:22:48-08:00November 8th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

Singles’ Day is an unofficial holiday dedicated to single people in China. Singles’ Day, also known as Double 11 Day, takes place on November 11 of each year, or 11/11. Based on Statistics Canada’s 2021 Census, nearly 2 million Chinese people are living in Canada. This large population of Chinese Canadians reflects a market for introducing Singles’ Day in Canada.

Lunar New Year 2023: Strengthen your Bond with Chinese Customers

Deepa Jatania2023-02-24T12:11:18-08:00January 13th, 2023|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Observances|

It is that time of the year when cultural marketing experts are thinking carefully about their Lunar New Year 2023 messaging. Are you ready to celebrate with your Chinese clients and customers?

The History behind Gifting Red Envelopes during Chinese New Year

Chris Keam2022-09-08T20:51:46-07:00December 29th, 2021|Chinese Culture, Chinese Marketing, Chinese Social Media, Cultural Marketing, Cultural Observances|

It’s very common for Chinese people to give the gift of a red envelope (known as 紅包, hóngbāo) to friends and family during New Year celebrations. But what are the origins of this cultural custom?

Understanding Chinese Culture: 8 Gift Giving Tips

Laura McLeod2022-03-11T12:33:51-08:00November 22nd, 2019|Chinese Culture, Multiculturalism|

Gift giving can be a great way to build relationships, but only if done correctly. We provide 8 tips for Chinese gift giving.

Understanding Chinese Culture: The First Step to Good Service

Laura McLeod2022-03-11T12:39:17-08:00August 3rd, 2018|Chinese Culture|

Understanding Chinese culture is essential if you want to provide the best possible service to your Chinese guests. Check out this introduction to major aspects of Chinese culture.