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Turning U.S. Tariffs into Canadian Opportunities: with Ethnic Marketing

Garfield Wang2025-03-21T12:39:15-07:00March 21st, 2025|Multicultural Marketing, Multilingual Marketing|

Faced with U.S. trade uncertainty, Canadian wineries are turning to our domestic market. Adopting a multicultural strategy is a winning strategy.

WeChat Marketing in 2025: Key Trends & Strategies for Business

Garfield Wang2025-03-13T14:25:02-07:00March 13th, 2025|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Optimize your WeChat marketing in 2025! Learn how businesses use WeChat Service Accounts and community-driven engagement to connect with Chinese consumers.

What is a RedNote KOL?

Deepa Jatania2025-01-31T09:14:27-08:00January 30th, 2025|Chinese Culture, Chinese Marketing, Chinese Social Media, Chinese Tourism/Travelers, Marketing to Diverse Audiences|

RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.

How Chinese New Year Just Got Bigger – And Why It Matters

Deepa Jatania2025-01-10T08:16:07-08:00January 10th, 2025|Chinese Culture, Chinese Marketing|

Starting in 2025, Chinese New Year (also referred to as the Spring Festival) is shaping up to be even more exciting, thanks to new updates to China's public holiday schedule. The Chinese government recently announced two new paid public holidays – Lunar New Year's Eve and an extra day for Labor Day.

Eating Around the World with Unique Dining Traditions

Deepa Jatania2025-01-06T12:03:31-08:00January 6th, 2025|Cultural Observances, Diversity|

Food tells stories – stories of heritage, geography, and values. Across the globe, how people eat varies as much as what they eat. Let’s take a journey around the world, exploring dining traditions and fun facts that highlight the richness of global food culture.

People of the GTA: Turning Diversity Into An Opportunity

Deepa Jatania2024-12-11T11:48:46-08:00November 22nd, 2024|Audience and Personas, Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.

Symbols of Remembrance Day Around the World

Deepa Jatania2024-11-08T11:54:41-08:00November 6th, 2024|Cultural Observances, Inclusion & Diversity|

Symbols can transcend words, stories, beliefs, and emotions. Across the [...]

Halloween Around The World

Deepa Jatania2024-10-29T09:00:52-07:00October 27th, 2024|Multiculturalism|

Many people celebrate this day, but many may not know the history behind it. We've put together a snapshot of Halloween around the world!

From Delhi to Toronto – Diwali Celebrations around the World

Deepa Jatania2024-10-29T09:04:58-07:00October 21st, 2024|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Multicultural Marketing|

Diwali is one of the most popular festivals celebrated in India. Diwali literally means "row of lighted lamps." It is one of the biggest Hindu festivals in India and Nepal, and it is celebrated across the globe by Indians and other South Asian diaspora communities. It is a national holiday observed in India, Fiji, Guyana, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, and Trinidad and Tobago.