The category highlights the importance of multicultural marketing in Canada and how marketers can attract audiences from different cultures with personalization.
Bill 96 comes into full effect on June 1, 2025. Learn how it impacts your business in Quebec, and how to stay compliant and connect with your audience.
Faced with U.S. trade uncertainty, Canadian wineries are turning to our domestic market. Adopting a multicultural strategy is a winning strategy.
Optimize your WeChat marketing in 2025! Learn how businesses use WeChat Service Accounts and community-driven engagement to connect with Chinese consumers.
RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.
Starting in 2025, Chinese New Year (also referred to as the Spring Festival) is shaping up to be even more exciting, thanks to new updates to China's public holiday schedule. The Chinese government recently announced two new paid public holidays – Lunar New Year's Eve and an extra day for Labor Day.
Food tells stories – stories of heritage, geography, and values. Across the globe, how people eat varies as much as what they eat. Let’s take a journey around the world, exploring dining traditions and fun facts that highlight the richness of global food culture.
The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.
Symbols can transcend words, stories, beliefs, and emotions. Across the [...]
Many people celebrate this day, but many may not know the history behind it. We've put together a snapshot of Halloween around the world!
Vancouver Head Office
#200-1892 West Broadway
Vancouver, BC
V6J 1Y9
Montreal Office
#700-407 McGill Road
Montreal, QC
H2Y 2G3
Toronto Office
#3500-2 Bloor Street East
Toronto, ON
M4W IA8
Siège social - Vancouver
1892 rue Broadway Ouest
Bureau 200
Vancouver BC V6J 1Y9
Bureau de Montréal
407 rue McGill
Bureau 700
Montréal QC H2Y 2G3
Bureau de Toronto
2 rue Bloor Est
Bureau 3500
Toronto ON M4W 1A8
