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How Accurate Representation of Women Boosts Sales and Engagement

Deepa Jatania2025-03-06T11:24:35-08:00March 6th, 2025|Diversity, Inclusive Marketing|

Consumers are more conscious than ever about the brands they support. They seek authenticity, inclusivity, and relatability. Research consistently shows that accurate representation of women in advertising doesn’t just drive social progress—it also has a direct impact on business success. In fact, studies indicate that when brands authentically portray women in their marketing, sales can increase by up to tenfold.

Eating Around the World with Unique Dining Traditions

Deepa Jatania2025-01-06T12:03:31-08:00January 6th, 2025|Cultural Observances, Diversity|

Food tells stories – stories of heritage, geography, and values. Across the globe, how people eat varies as much as what they eat. Let’s take a journey around the world, exploring dining traditions and fun facts that highlight the richness of global food culture.

Diversity Within the English Language

Deepa Jatania2025-01-03T09:59:35-08:00January 3rd, 2025|Diversity, Marketing and Communications Strategy|

The variations in English aren’t just fascinating—they’re a gateway to building stronger connections with your audience. Whether it’s understanding local slang, adapting spelling, or striking the right tone, tailoring your communication shows you truly understand your audience’s needs and culture.

Canadian Holidays: Helping Newcomers Feel Included

Deepa Jatania2024-12-24T11:32:11-08:00December 24th, 2024|Diversity, Inclusion & Diversity|

The holiday season in Canada is more than a festive time—it's an opportunity for connection. For newcomers, integrating into Canadian society often starts with embracing local traditions while cherishing their own.

People of the GTA: Turning Diversity Into An Opportunity

Deepa Jatania2024-12-11T11:48:46-08:00November 22nd, 2024|Audience and Personas, Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.

Celebrate Diversity Month: 6 Ways to Embrace Our Differences

Deepa Jatania2023-04-03T11:39:51-07:00April 3rd, 2023|Diversity, Marketing to Diverse Audiences, Thought leadership/Industry Trends/News|

Celebrate Diversity Month is a month-long recognition that takes place every April and it's all about recognizing and appreciating the unique qualities that make each of us who we are. Here are 6 ways to celebrate Diversity Month.