Inclusion & Diversity pagesepsitename%%

How Accurate Representation of Women Boosts Sales and Engagement

Deepa Jatania2025-03-06T11:24:35-08:00March 6th, 2025|Diversity, Inclusive Marketing|

Consumers are more conscious than ever about the brands they support. They seek authenticity, inclusivity, and relatability. Research consistently shows that accurate representation of women in advertising doesn’t just drive social progress—it also has a direct impact on business success. In fact, studies indicate that when brands authentically portray women in their marketing, sales can increase by up to tenfold.

What is a RedNote KOL?

Deepa Jatania2025-01-31T09:14:27-08:00January 30th, 2025|Chinese Culture, Chinese Marketing, Chinese Social Media, Chinese Tourism/Travelers, Marketing to Diverse Audiences|

RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.

Eating Around the World with Unique Dining Traditions

Deepa Jatania2025-01-06T12:03:31-08:00January 6th, 2025|Cultural Observances, Diversity|

Food tells stories – stories of heritage, geography, and values. Across the globe, how people eat varies as much as what they eat. Let’s take a journey around the world, exploring dining traditions and fun facts that highlight the richness of global food culture.

Diversity Within the English Language

Deepa Jatania2025-01-03T09:59:35-08:00January 3rd, 2025|Diversity, Marketing and Communications Strategy|

The variations in English aren’t just fascinating—they’re a gateway to building stronger connections with your audience. Whether it’s understanding local slang, adapting spelling, or striking the right tone, tailoring your communication shows you truly understand your audience’s needs and culture.

Canadian Holidays: Helping Newcomers Feel Included

Deepa Jatania2024-12-24T11:32:11-08:00December 24th, 2024|Diversity, Inclusion & Diversity|

The holiday season in Canada is more than a festive time—it's an opportunity for connection. For newcomers, integrating into Canadian society often starts with embracing local traditions while cherishing their own.

People of the GTA: Turning Diversity Into An Opportunity

Deepa Jatania2024-12-11T11:48:46-08:00November 22nd, 2024|Audience and Personas, Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.

Symbols of Remembrance Day Around the World

Deepa Jatania2024-11-08T11:54:41-08:00November 6th, 2024|Cultural Observances, Inclusion & Diversity|

Symbols can transcend words, stories, beliefs, and emotions. Across the [...]

Growing Your Market Share with Transcreation

Colleen Webber2024-08-14T13:19:06-07:00August 14th, 2024|Marketing to Diverse Audiences, Thought leadership/Industry Trends/News|

Professional transcreation allows you to open doors into new markets, enhance your customer experience, and position your brand for global success.

The Evolution of Multicultural Marketing from Holidays to Everyday

Colleen Webber2023-12-08T06:50:15-08:00December 8th, 2023|Cultural Marketing, Inclusion & Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multicultural Marketing|

Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.