Inclusion & Diversity pagesepsitename%%

People of the GTA: Turning Diversity Into An Opportunity

Deepa Jatania2024-12-11T11:48:46-08:00November 22nd, 2024|Audience and Personas, Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.

Symbols of Remembrance Day Around the World

Deepa Jatania2024-11-08T11:54:41-08:00November 6th, 2024|Cultural Observances, Inclusion & Diversity|

Symbols can transcend words, stories, beliefs, and emotions. Across the [...]

Growing Your Market Share with Transcreation

Colleen Webber2024-08-14T13:19:06-07:00August 14th, 2024|Marketing to Diverse Audiences, Thought leadership/Industry Trends/News|

Professional transcreation allows you to open doors into new markets, enhance your customer experience, and position your brand for global success.

The Evolution of Multicultural Marketing from Holidays to Everyday

Colleen Webber2023-12-08T06:50:15-08:00December 8th, 2023|Cultural Marketing, Inclusion & Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multicultural Marketing|

Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.

Connect with South Asian Canadians With These English [And Hindi!] Diwali Wishes

Josephine Macnab2023-11-10T08:30:09-08:00November 10th, 2023|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Marketing to Diverse Audiences|

As a business in Canada, chances are a significant portion of your customers or potential customers celebrate Diwali. So, to help you out this festival season, we’re sharing some Diwali wishes in English that your marketing team can use to connect with South Asian customers.

Attract Chinese International Students to Your School

Leah Levy2023-10-27T13:15:05-07:00October 27th, 2023|Chinese Marketing, Chinese Social Media, Education Canada, Marketing to Diverse Audiences|

Chinese international students are searching for information. Is your institution easy to find? Are students finding the information they are searching for?

Reaching Multicultural Communities with Influencer Marketing

Deepa Jatania2023-06-27T06:30:13-07:00June 27th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multilingual Social Media|

If you want to connect with a diverse audience you need to work with influencers who can help you reach them. Let us take a closer look at social media influencer marketing and explore why diversity is crucial for brands looking to engage with a diverse audience.

Celebrate Diversity Month: 6 Ways to Embrace Our Differences

Deepa Jatania2023-04-03T11:39:51-07:00April 3rd, 2023|Diversity, Marketing to Diverse Audiences, Thought leadership/Industry Trends/News|

Celebrate Diversity Month is a month-long recognition that takes place every April and it's all about recognizing and appreciating the unique qualities that make each of us who we are. Here are 6 ways to celebrate Diversity Month.

Canada’s Diverse Communities: A Huge Opportunity for Brands

Deepa Jatania2023-03-20T13:50:08-07:00March 20th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

In this blog post, we will explore the various cultures and languages in Canada and provide practical insights on how businesses can reach out to these communities effectively. Get ready to discover how your business can expand its customer base with a well-thought-out multilingual and multicultural marketing strategy!