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Beyond Bilingual – Marketing to Canada’s Chinese Community

Chris Keam2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.

Plus ça change – What you need to know about French language law updates in Canada

Chris Keam2022-11-16T12:04:15-08:00April 21st, 2022|Bilingual Packaging, Marketing and Communications Strategy, Quebec Market, Translation and Localization|

If your company does business in Quebec or is planning to enter the Canadian market, you should know about important changes and updates coming to language laws in Canada. The provincial governments of Quebec and Ontario, and the federal government have all brought forward legislation to protect and encourage the use of French, particularly in the workplace.

Why do I need a multicultural marketing agency?

Chris Keam2022-11-16T12:06:19-08:00April 14th, 2022|Bilingual Packaging, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

All markets are multicultural now. To keep up, your business needs to be multilingual as well. The ability to reach across language, culture and technological barriers is critical, whether your customer base is local or global. But it’s much deeper than just translating words. Fashion, history, culture, and technology all play important roles in marketing to diverse communities. Multicultural marketing agencies such as LAT help you meet these evolving challenges; ensuring the meaning of your message does not get lost in translation. Here are some tips to make sure your multicultural marketing is a success.

Reaching Chinese Customers in Canada: Here Are Some Examples from Well-known Brands

Camelia Liu2023-02-24T12:12:35-08:00March 11th, 2021|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy, Multilingual Social Media|

You don't always need a WeChat account to reach Chinese audiences in Canada. Here are 4 examples from well-known brands, including PPC ads on Google/Facebook.

Understanding RED, the Chinese Shopping App

Laura McLeod2022-03-11T12:28:12-08:00August 31st, 2020|Chinese Marketing, Chinese Social Media, E-commerce|

Learn about RED, the Chinese shopping app with more than 300 million users that is competing with Weibo for marketshare.

Wonderful Webinars: Top 6 Tips

Peter Urquhart2023-02-24T11:48:27-08:00June 16th, 2020|Marketing and Communications Strategy|

Many businesses are using teleconference tools and webinars to collaborate during COVID-19. But have you considered using them to connect with clients?

4 Innovative Ways our Clients are Connecting During the Pandemic

Laura McLeod2023-02-24T11:48:51-08:00April 27th, 2020|Marketing and Communications Strategy|

Innovative solutions are par for the course for our clients. Learn the unique ways they are communicating to customers and stakeholders during this time.

Communicating to Clients During Coronavirus

Laura McLeod2023-02-24T11:49:05-08:00March 16th, 2020|Marketing and Communications Strategy|

Many of our clients are wondering how to communicate to clients in the midst of COVID-19. We share our advice during this pandemic.

Alibaba’s Alipay Mini Program

Laura McLeod2022-09-08T20:51:57-07:00October 15th, 2018|Chinese Marketing, Cultural Marketing, E-commerce|

On September 20th 2018, Alipay announced the release of a full beta version of its mini program. How does this program compare to WeChat’s mini program? And which one is best for your business?