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5 Tips to Succeed in the Canadian Market

Leah Levy2023-10-02T10:48:32-07:00October 2nd, 2023|Bilingual Packaging, Marketing and Communications Strategy, Multilingual Marketing, Official Languages|

Selling products on the Canadian market? Here are five key elements to keep in mind about your Canadian audience:

5 reasons why writing content with ChatGPT isn’t a solution for multilingual marketers

Colleen Webber2023-08-24T09:07:30-07:00August 23rd, 2023|Digital Marketing, Multilingual Marketing, Thought leadership/Industry Trends/News|

With all the buzz surrounding generative AI like ChatGPT, businesses may be tempted to cut corners, save time, and rely on automatic tools for their content. There are several reasons why ChatGPT can’t replace the human touch when writing content, especially in other languages.

Reaching Multicultural Communities with Influencer Marketing

Deepa Jatania2023-06-27T06:30:13-07:00June 27th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multilingual Social Media|

If you want to connect with a diverse audience you need to work with influencers who can help you reach them. Let us take a closer look at social media influencer marketing and explore why diversity is crucial for brands looking to engage with a diverse audience.

Canada’s Diverse Communities: A Huge Opportunity for Brands

Deepa Jatania2023-03-20T13:50:08-07:00March 20th, 2023|Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

In this blog post, we will explore the various cultures and languages in Canada and provide practical insights on how businesses can reach out to these communities effectively. Get ready to discover how your business can expand its customer base with a well-thought-out multilingual and multicultural marketing strategy!

The Importance of Cultural Awareness in Business: The Rise of Diversity in an Increasingly Globalized World

Deepa Jatania2023-02-24T11:47:17-08:00November 23rd, 2022|Cultural Marketing, Marketing and Communications Strategy, Multiculturalism|

Cultural awareness should be an essential part of doing business. In an increasingly globalized world, it is important for businesses to be aware of cultural differences in order to be successful in the global marketplace.

Marketing to Gen Z the Right Way: Do’s and Don’ts

Deepa Jatania2023-02-24T11:47:38-08:00August 11th, 2022|Branding & Marketing, Marketing and Communications Strategy|

International Youth Day is just around the corner and the theme for this year is - Intergenerational Solidarity: Creating a World for All Ages. It is a perfect occasion for marketers to understand the various aspects of marketing to Gen Z. Gen Z comprises the larger chunk of youth today after Millennials. They are born between 1997 and 2012. Therefore, are the first social generation to have grown up with Internet access and portable digital technology from a young age.

Marketing to a Diverse Market: Three ways to put multicultural marketing to work

Chris Keam2022-10-24T14:40:41-07:00May 13th, 2022|Chinese Marketing, Marketing and Communications Strategy, Multiculturalism|

If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.

Beyond Bilingual – Marketing to Canada’s Chinese Community

Chris Keam2023-02-24T12:12:17-08:00May 4th, 2022|Chinese Marketing, Chinese Social Media, Cultural Marketing, Marketing and Communications Strategy, Multiculturalism, Multilingual Social Media|

A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.

Plus ça change – What you need to know about French language law updates in Canada

Chris Keam2022-11-16T12:04:15-08:00April 21st, 2022|Bilingual Packaging, Marketing and Communications Strategy, Quebec Market, Translation and Localization|

If your company does business in Quebec or is planning to enter the Canadian market, you should know about important changes and updates coming to language laws in Canada. The provincial governments of Quebec and Ontario, and the federal government have all brought forward legislation to protect and encourage the use of French, particularly in the workplace.