5 Tips to Succeed in the Canadian Market
Selling products on the Canadian market? Here are five key elements to keep in mind about your Canadian audience:Â
Reaching Multicultural Communities with Influencer Marketing
If you want to connect with a diverse audience you need to work with influencers who can help you reach them. Let us take a closer look at social media influencer marketing and explore why diversity is crucial for brands looking to engage with a diverse audience.
Canada’s Diverse Communities: A Huge Opportunity for Brands
In this blog post, we will explore the various cultures and languages in Canada and provide practical insights on how businesses can reach out to these communities effectively. Get ready to discover how your business can expand its customer base with a well-thought-out multilingual and multicultural marketing strategy!
The Importance of Cultural Awareness in Business: The Rise of Diversity in an Increasingly Globalized World
Cultural awareness should be an essential part of doing business. In an increasingly globalized world, it is important for businesses to be aware of cultural differences in order to be successful in the global marketplace.
Marketing to Gen Z the Right Way: Do’s and Don’ts
International Youth Day is just around the corner and the theme for this year is - Intergenerational Solidarity: Creating a World for All Ages. It is a perfect occasion for marketers to understand the various aspects of marketing to Gen Z. Gen Z comprises the larger chunk of youth today after Millennials. They are born between 1997 and 2012. Therefore, are the first social generation to have grown up with Internet access and portable digital technology from a young age.
Marketing to a Diverse Market: Three ways to put multicultural marketing to work
If you’ve been launching your marketing campaigns as English-only, it’s time to adapt. Start your next project with a multilingual approach for maximum efficiency and reach.
Beyond Bilingual – Marketing to Canada’s Chinese Community
A growing (and affluent) Chinese-speaking demographic in Canada is proving an attractive market for many companies. Now they are looking for ways to connect with this audience, in their language, on the social media platforms they use.
Plus ça change – What you need to know about French language law updates in Canada
If your company does business in Quebec or is planning to enter the Canadian market, you should know about important changes and updates coming to language laws in Canada. The provincial governments of Quebec and Ontario, and the federal government have all brought forward legislation to protect and encourage the use of French, particularly in the workplace.
Why do I need a multicultural marketing agency?
All markets are multicultural now. To keep up, your business needs to be multilingual as well. The ability to reach across language, culture and technological barriers is critical, whether your customer base is local or global. But it’s much deeper than just translating words. Fashion, history, culture, and technology all play important roles in marketing to diverse communities. Multicultural marketing agencies such as LAT help you meet these evolving challenges; ensuring the meaning of your message does not get lost in translation. Here are some tips to make sure your multicultural marketing is a success.
