The variations in English aren’t just fascinating—they’re a gateway to building stronger connections with your audience. Whether it’s understanding local slang, adapting spelling, or striking the right tone, tailoring your communication shows you truly understand your audience’s needs and culture.
The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.
Diwali is one of the most popular festivals celebrated in India. Diwali literally means "row of lighted lamps." It is one of the biggest Hindu festivals in India and Nepal, and it is celebrated across the globe by Indians and other South Asian diaspora communities. It is a national holiday observed in India, Fiji, Guyana, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, and Trinidad and Tobago.
RED is ideal for brand awareness and increasing sales with Chinese residents here in Canada. With user-generated content, you can help your brand build trust. Furthermore, the app’s focus on retail and experience sharing is an excellent match for luxury brands.
Digital marketing can reach a global audience. However, high-quality localization is essential to truly resonate with users across cultures. Mind Studios, a software company with a decade of experience in developing IT products and LAT Multilingual, a Canadian-based translation, marketing and localization agency with over 20 years of experience in helping businesses reach diverse audiences in North America, are joining forces to explore the crucial role app localization plays in making consumers feel understood, and valued, and ultimately, driving sales.
Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.
Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.
Website localization is the process of translating and adapting your website content to fit the language and culture of different markets. In this article, we’ll take a closer look at each of these aspects of website localization. Then, we will discuss the benefits of website localization and share how you can get started with your website localization.
As a business in Canada, chances are a significant portion of your customers or potential customers celebrate Diwali. So, to help you out this festival season, we’re sharing some Diwali wishes in English that your marketing team can use to connect with South Asian customers.
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