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People of the GTA: Turning Diversity Into An Opportunity

Deepa Jatania2024-12-11T11:48:46-08:00November 22nd, 2024|Audience and Personas, Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multiculturalism|

The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.

From Delhi to Toronto – Diwali Celebrations around the World

Deepa Jatania2024-10-29T09:04:58-07:00October 21st, 2024|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Multicultural Marketing|

Diwali is one of the most popular festivals celebrated in India. Diwali literally means "row of lighted lamps." It is one of the biggest Hindu festivals in India and Nepal, and it is celebrated across the globe by Indians and other South Asian diaspora communities. It is a national holiday observed in India, Fiji, Guyana, Malaysia, Mauritius, Myanmar, Nepal, Singapore, Sri Lanka, Suriname, and Trinidad and Tobago.

All About RED: Reach Chinese Consumers on This Popular App

Tianran Wu 吴天然2024-11-25T09:41:17-08:00September 26th, 2024|Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

RED is ideal for brand awareness and increasing sales with Chinese residents here in Canada. With user-generated content, you can help your brand build trust. Furthermore, the app’s focus on retail and experience sharing is an excellent match for luxury brands.

Speak Their Language, Sell More: Advertise in Different Languages

Colleen Webber2024-09-12T13:47:52-07:00September 12th, 2024|Digital Marketing|

Google Ads is one of the most popular tools for [...]

How App Localization Boosts Your Brand Sales and Reach

Deepa Jatania2024-08-13T12:18:12-07:00July 30th, 2024|Marketing and Communications Strategy, Translation and Localization|

Digital marketing can reach a global audience. However, high-quality localization is essential to truly resonate with users across cultures. Mind Studios, a software company with a decade of experience in developing IT products and LAT Multilingual, a Canadian-based translation, marketing and localization agency with over 20 years of experience in helping businesses reach diverse audiences in North America, are joining forces to explore the crucial role app localization plays in making consumers feel understood, and valued, and ultimately, driving sales.

Thinking of marketing to Chinese consumers this Lunar New Year?

Colleen Webber2024-01-18T08:59:07-08:00January 18th, 2024|Chinese Culture, Chinese Marketing, Chinese Social Media, Marketing and Communications Strategy|

Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.

The Evolution of Multicultural Marketing from Holidays to Everyday

Colleen Webber2023-12-08T06:50:15-08:00December 8th, 2023|Cultural Marketing, Inclusion & Diversity, Marketing and Communications Strategy, Marketing to Diverse Audiences, Multicultural Marketing|

Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.

Why Your Business Needs a Localization Strategy

Josephine Macnab2023-11-20T08:23:17-08:00November 20th, 2023|Marketing and Communications Strategy, Multilingual Marketing, Website Translation & Localization|

Website localization is the process of translating and adapting your website content to fit the language and culture of different markets. In this article, we’ll take a closer look at each of these aspects of website localization. Then, we will discuss the benefits of website localization and share how you can get started with your website localization.

Connect with South Asian Canadians With These English [And Hindi!] Diwali Wishes

Josephine Macnab2023-11-10T08:30:09-08:00November 10th, 2023|Cultural Marketing, Cultural Observances, Marketing and Communications Strategy, Marketing to Diverse Audiences|

As a business in Canada, chances are a significant portion of your customers or potential customers celebrate Diwali. So, to help you out this festival season, we’re sharing some Diwali wishes in English that your marketing team can use to connect with South Asian customers.