Kirmac is a well-established collision and auto glass company that has been in operation for over 40 years at various locations across British Columbia. The company wanted to grow brand awareness and engagement with Chinese customers. 

By working with LAT, Kirmac was able to effectively target and connect with Chinese consumers, further expanding its customer base and solidifying its position as a trusted provider in its industry.

Why engage with Chinese Canadians?

According to the 2021 census, Chinese residents in British Columbia represent nearly 20% of the total population. It is therefore crucial for brands and organizations to actively and effectively engage with the Chinese community in BC.  

From Website Translation to Chinese Social Media

Given that the key objective was to increase Kirmac's brand visibility in the Chinese market, LAT’s Marketing team focused on adapting the brand’s online content to Chinese, making the company's website accessible and appealing to Chinese users. 

Our first step was to adapt Kirmac's website to include a dedicated Chinese landing page. This page offered a clear and concise overview of the company's services and products, as well as a QR code allowing Chinese visitors to easily interact with a dedicated WeChat account in Chinese. The LAT team managed the account and allowed us to provide customer service to Chinese customers on their preferred social platform. Due to the popularity of WeChat as a popular messaging and social media platform in China, having a presence there allowed Kirmac to communicate with customers in real-time and provide timely support.

Secondly, advertising campaigns on Google in both traditional and simplified Chinese targeted relevant keywords and phrases to make sure Kirmac's website showed up when relevant services were searched in Chinese.

Last but not least, ongoing Chinese blog content tailored to a Chinese audience helped increase Kirmac's visibility and establish the company as a trusted and authoritative source of information for people in need of their services. 

By combining all these strategies, LAT Multilingual's Chinese marketing team was able to successfully increase Kirmac's brand visibility in the Chinese market.

LAT's Multicultural Approach to Marketing: Helping Kirmac Thrive in BC's Chinese Market

One key aspect of this process was to ensure that Kirmac's message was delivered on the right channels and platforms, which included social media, advertising, and other methods of reaching the Chinese community. By choosing the most effective channels, LAT Multilingual made sure that Kirmac's message reached as many people as possible and had the greatest impact.

LAT Multilingual also helped Kirmac optimize its budget for marketing so that the company could achieve maximum impact with its marketing efforts. It involved identifying the most cost-effective methods of advertising and marketing as well as finding ways to get the most out of the marketing spend.

As a result, Kirmac was able to boost its brand awareness and drive sales in the Chinese market.

Expert Multicultural Marketing Services: A Key to Kirmac's Success in British Columbia’s Diverse Market

Adapting marketing strategies to different cultures helps companies thrive in North America’s diverse markets.

LAT Multilingual helped Kirmac increase its brand awareness and drive sales in British Columbia through a multi-faceted approach that included translation and localization, channel selection, and budget optimization. 

As you think of ways to expand your business and reach new markets, make sure not to overlook the potential of the Chinese market right here in North America. With a growing Chinese community, reaching this demographic can provide you with a significant boost. However, connecting with Chinese consumers requires a deep understanding of the culture, language and preferences. This is where LAT Multilingual comes in. 

Contact us to learn more about how we can help you succeed in the Chinese-Canadian market.