Canadian Bilingual Labels: Translating and Editing Over 3,000 Labels in Less Than 3 Months for Kmart
Kmart, a retail company based in Hoffman Estates, Illinois, United States, operates a chain of big box department stores. To connect with Canadian audiences and meet Canadian bilingual label requirements, Kmart needed a trusted translation partner to support its expansion into the Canadian market.
They contacted LAT for support with their Canadian labelling requirements. The original plan was to translate and review over 3,000 pieces of artwork between October and December 2022. Some files were in English only, while others required editing or retranslation.
Our team had to sift through the thousands of files to identify the most efficient method to meet the deadline, all while maintaining consistency and coordinating with various team members working on the bilingual labels project.
Canadian bilingual labels done right
We executed the project with a 5-step process.
- File preparation: We kicked things off by extracting all the necessary content from the files that needed to be translated and sorting them in batches according to the type of product.
- Translation: We translated the content (including any content that needed to be edited).
- Review: We then reviewed the translations.
- Consistency check: Consistency is key, so we did a final quality assurance step before moving on to delivery.
- Delivery: Finally, we rolled out the process and delivery in stages so our client's global team could continue working around the different time zones.
To ensure quality and consistency throughout the localization of the Kmart labels, we used a shared online document to coordinate the work of the entire team of translators. Professionals were then able to follow terminology recommendations, flag issues, make edits and get each label signed off by the project’s lead reviser.
A successful bilingual labelling project for Kmart
The client was impressed. With nearly 200K words and 3K labels processed in less than 3 months, they praised us as a "superstar" in the field of multilingual translation. This positive feedback is a testament to the success of teamwork and quality-minded professionals. We helped Kmart achieve their Canadian bilingual labelling requirements in a timely manner and exceeded their expectations.
At LAT, we understand the importance of a clear and accurate communication strategy. We specialize in the Canadian market and want to be your solution partner for professional and efficient multilingual translation services, including bilingual labelling that meet Canadian requirements.
Our team of professional translators, designers and project managers is here to ensure your labels meet Canadian bilingual regulations. How can we help you?
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