With a population of over 7 million, Quebec represents huge potential for your business. However, Québec has strict language regulations and a strong cultural identity. Entering the Quebec market therefore requires a lot of research and deep understanding.
When it comes to international digital marketing, there’s one country everyone is talking about: China. However, slowly but surely Southeast Asia is emerging as a comparable digital giant. With hundreds of millions of citizens going online, the potential of the Southeast Asian market needs to be on your brand’s to-watch list.
WeChat, owned by Tencent, is a Chinese app that began as a messaging platform and has turned into a mobile commerce giant. Though its current user base is mainly active in China, it still has serious influence on international businesses. Whether or not you’re looking to enter the Chinese market, WeChat is way ahead of its North American equivalents and can provide insight into the future, and power, of mobile for businesses.
LAT Multilingual is pleased to have been nominated for three awards at the Small Business BC Awards.
It’s no secret that there’s a ton of marketing jargon out there, but there are some strategies that are here to stay. In the digital world, the bigs ones include social media marketing, content marketing, and search engine optimization, but there’s one more that needs to be on your radar: cultural marketing. What is it and why should you care? Read our FAQs to find out:
We’ve all heard the horror stories about company’s social media posts that went viral for all the wrong reasons. Here's how to avoid those social media pitfalls.
Whether you are planning an event, looking for traditional media buying options, or running a social media campaign, here are three approaches to running a successful Chinese New Year campaign:
From “All-American” to “Hola América”: The United States has now [...]
There are many factors that can affect the success of your marketing strategy. The best approach is to listen actively to your online audience and fine tune your content to respond dynamically and directly to topics of interest for your online community.
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