Consumers are more conscious than ever about the brands they support. They seek authenticity, inclusivity, and relatability. Research consistently shows that accurate representation of women in advertising doesn’t just drive social progress—it also has a direct impact on business success. In fact, studies indicate that when brands authentically portray women in their marketing, sales can increase by up to tenfold.
RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.
Starting in 2025, Chinese New Year (also referred to as the Spring Festival) is shaping up to be even more exciting, thanks to new updates to China's public holiday schedule. The Chinese government recently announced two new paid public holidays – Lunar New Year's Eve and an extra day for Labor Day.
Food tells stories – stories of heritage, geography, and values. Across the globe, how people eat varies as much as what they eat. Let’s take a journey around the world, exploring dining traditions and fun facts that highlight the richness of global food culture.
The variations in English aren’t just fascinating—they’re a gateway to building stronger connections with your audience. Whether it’s understanding local slang, adapting spelling, or striking the right tone, tailoring your communication shows you truly understand your audience’s needs and culture.
As Canada’s immigrant population continues to grow, brands have a unique opportunity to support newcomers as they build their lives here.
The holiday season in Canada is more than a festive time—it's an opportunity for connection. For newcomers, integrating into Canadian society often starts with embracing local traditions while cherishing their own.
LAT Multilingual, a translation and multicultural marketing agency is celebrating a milestone year with a series of recognitions highlighting its commitment to excellence, ethical practices, and industry standards.
The GTA is by far the most populous metropolitan area in Canada, with an estimated 6.5 million residents. These ethnic groups often consist of new immigrants, many of whom have considerable spending power. So marketing to them is definitely worth it.
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