Speak Their Language, Sell More: Advertise in Different Languages
Google Ads is one of the most popular tools for [...]
Growing Your Market Share with Transcreation
Professional transcreation allows you to open doors into new markets, enhance your customer experience, and position your brand for global success.
Charter of the French Language: What you should know about Quebec’s language laws in 2024
In January 2024, the Government of Quebec updated language laws introduced by Bill 96. In a nutshell, the new law aims to clarify when businesses can use non-French trademarks on product packaging, signage, and more.
Thinking of marketing to Chinese consumers this Lunar New Year?
Chinese New Year is coming up. Have you ever thought of doing business in China? Tapping into a market of 4 billion people is appealing for a lot of businesses, and it’s very lucrative for those who succeed. But there are many barriers to entry, cost being just one of them.
Why is Language Such an Important Factor in Reaching Québécois Consumers?
Marketing to Québécois should go beyond just meeting legal requirements. A successful marketing campaign should speak to the unique culture of Quebec consumers as well as speaking French. Here are some of the ways Québécois culture is unique, and what that means for brands wanting to appeal to Québec consumers.
The Evolution of Multicultural Marketing from Holidays to Everyday
Multicultural marketing is a fundamental aspect of brands. Companies can show that they value diversity not just during holidays but as an essential part of their business philosophy. Year-round campaigns also give brands an opportunity to learn from feedback and engagement with the communities they’re targeting.
5 reasons why writing content with ChatGPT isn’t a solution for multilingual marketers
With all the buzz surrounding generative AI like ChatGPT, businesses may be tempted to cut corners, save time, and rely on automatic tools for their content. There are several reasons why ChatGPT can’t replace the human touch when writing content, especially in other languages.
