FIFA 2026 in Canada: Is Your Brand Ready?
FIFA 2026 is bringing the world to Canada. Discover how tourism operators and local businesses can make the most of it with multilingual and multicultural marketing.
Bill 96 Is Now in Force: What Brands Doing Business in Quebec Need to Know
Bill 96 officially came into force on June 1, 2025. Learn how businesses in Quebec are navigating the new language requirements, and how to stay compliant with the help of LAT Multilingual.
LAT Multilingual Appoints Julie Wong-Gravend as President
LAT Multilingual announces the appointment of Julie Wong-Gravend as President, marking a new chapter as the company celebrates over 26 years of multilingual marketing excellence.
Act Now: Is Your Business Ready for Bill 96 in Quebec?
Bill 96 comes into full effect on June 1, 2025. Learn how it impacts your business in Quebec, and how to stay compliant and connect with your audience.
Turning U.S. Tariffs into Canadian Opportunities: with Ethnic Marketing
Faced with U.S. trade uncertainty, Canadian wineries are turning to our domestic market. Adopting a multicultural strategy is a winning strategy.
WeChat Marketing in 2025: Key Trends & Strategies for Business
Optimize your WeChat marketing in 2025! Learn how businesses use WeChat Service Accounts and community-driven engagement to connect with Chinese consumers.
How Accurate Representation of Women Boosts Sales and Engagement
Consumers are more conscious than ever about the brands they support. They seek authenticity, inclusivity, and relatability. Research consistently shows that accurate representation of women in advertising doesn’t just drive social progress—it also has a direct impact on business success. In fact, studies indicate that when brands authentically portray women in their marketing, sales can increase by up to tenfold.
What is a RedNote KOL?
RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.
How Chinese New Year Just Got Bigger – And Why It Matters
Starting in 2025, Chinese New Year (also referred to as the Spring Festival) is shaping up to be even more exciting, thanks to new updates to China's public holiday schedule. The Chinese government recently announced two new paid public holidays – Lunar New Year's Eve and an extra day for Labor Day.
