Turning U.S. Tariffs into Canadian Opportunities: with Ethnic Marketing
Faced with U.S. trade uncertainty, Canadian wineries are turning to our domestic market. Adopting a multicultural strategy is a winning strategy.
WeChat Marketing in 2025: Key Trends & Strategies for Business
Optimize your WeChat marketing in 2025! Learn how businesses use WeChat Service Accounts and community-driven engagement to connect with Chinese consumers.
How Accurate Representation of Women Boosts Sales and Engagement
Consumers are more conscious than ever about the brands they support. They seek authenticity, inclusivity, and relatability. Research consistently shows that accurate representation of women in advertising doesn’t just drive social progress—it also has a direct impact on business success. In fact, studies indicate that when brands authentically portray women in their marketing, sales can increase by up to tenfold.
What is a RedNote KOL?
RedNote KOLs are influential creators on the platform who focus on specific niches such as skincare, makeup, fitness, or home décor. Their followers trust them for genuine recommendations, making them key players in shaping purchasing decisions. Unlike traditional celebrities, KOLs’ influence comes from their relatability and expertise.
How Chinese New Year Just Got Bigger – And Why It Matters
Starting in 2025, Chinese New Year (also referred to as the Spring Festival) is shaping up to be even more exciting, thanks to new updates to China's public holiday schedule. The Chinese government recently announced two new paid public holidays – Lunar New Year's Eve and an extra day for Labor Day.
Eating Around the World with Unique Dining Traditions
Food tells stories – stories of heritage, geography, and values. Across the globe, how people eat varies as much as what they eat. Let’s take a journey around the world, exploring dining traditions and fun facts that highlight the richness of global food culture.
Diversity Within the English Language
The variations in English aren’t just fascinating—they’re a gateway to building stronger connections with your audience. Whether it’s understanding local slang, adapting spelling, or striking the right tone, tailoring your communication shows you truly understand your audience’s needs and culture.
Advertising to Reach Canada’s Multicultural Consumers
As Canada’s immigrant population continues to grow, brands have a unique opportunity to support newcomers as they build their lives here.
Canadian Holidays: Helping Newcomers Feel Included
The holiday season in Canada is more than a festive time—it's an opportunity for connection. For newcomers, integrating into Canadian society often starts with embracing local traditions while cherishing their own.
