In today's travel landscape, capturing the attention of international travellers is crucial for airport retailers. LAT Multilingual understands this challenge and is thrilled to partner with YVR to amplify its Duty-Free store’s social media presence and drive engagement among Chinese travellers.

To showcase Dufry’s vast selection of luxury brands, we leveraged targeted paid advertising on the RED social media app. This is a very successful initiative, particularly during key shopping holidays such as the Lunar New Year.

 

 

 

 

 

 

 

 

 

 

 

 

 

Campaign Highlights:

• Strategic Timing: At the beginning of 2024, we capitalized on two major occasions, Lunar New Year and Valentine's Day, to reach Chinese consumers seeking travel and gift-giving inspiration.
• Targeted Audience: By utilizing RED's advanced targeting options, we made sure ads reached travellers most likely interested in YVR Duty-Free's offerings.
• Engaging Content: We created captivating social media posts, like "The New Hermès Store & Other Luxury Brands," that showcased the diverse and exciting brands available at YVR Duty-Free which are popular among the Chinese Canadian community, such as such as BVLGARI, Chloé, and Longchamp.
• Amplification with RED Ads: We utilized RED's paid advertising platform to boost these posts, significantly increasing their visibility and engagement.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Our efforts resulted in:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If you're looking for a reliable partner to help with your translation and marketing adaptation needs, LAT Multilingual is here to help. Contact us to learn more.