Mission Hill Winery was one of the first wineries to be established in the Okanagan back in 1981. It has since received many awards and accolades for its world-class wines. LAT helped communicate the value of their products to Chinese Canadian customers in BC and Ontario, allowing Mission Hill to connect with this growing demographic with a culturally adapted approach.

The Chinese consumer is a demographic within the Canadian luxury market that continues to see sustained growth. As a brand that sells high-end wine and luxury visitor experiences, Mission Hill Winery was eager to connect more meaningfully with the Chinese Canadian community.  

LAT helped Mission Hill Winery to achieve its marketing goals by creating an official WeChat account where our team provides timely customer service in Chinese, creating an official RED account that focuses on shopping and lifestyle, providing translation and adaptation services, and advertising on Google, in Mandarin. 

Multicultural marketing is never a one-size-fits-all approach, so LAT worked collaboratively with the client to carefully translate and localize their messaging to genuinely appeal to Chinese Canadian customers. With the assistance of our team, Mission Hill was able to adopt new digital channels and successfully promote its luxury offerings to increase its brand visibility amongst the Chinese Canadian community.